Case study · Meta advertising · Mahalla, Egyptupim.store — 444 conversations in 13 days
A 3,000 EGP budget, three videos and two audiences tested side by side to find the cheapest customers — with the decision rules set before the first pound was spent.
Cost per conversation
Cost per conversation. The earlier boost: 2,983 EGP for 300 conversations. This campaign: 3,000 EGP for 444 conversations in 13 days across two audiences — 3,000 ÷ 444 ≈ 6.8 EGP on average.
Campaign figures as reported by the owner and by us; the earlier boost from the page's own Ads Manager history.
What the store needed
A perfume store wanted its Meta pages to bring real conversations. An earlier boost had brought 300 conversations at 9.94 EGP each — the number to beat.
- More conversations, at a lower cost than 9.94 EGP — on a 3,000 EGP budget
- To find the cheapest audience — by testing, not guessing
- Rules for keeping or stopping an ad, agreed before spending
- A weekly report in plain numbers
What we did
Two audiences, side by side
A broad audience across ten governorates against a 1% Lookalike of people who had already messaged the page — each with its own daily budget.
Three videos, both audiences
The same three videos ran in each audience: the store tour with the month's offers, the storefront, and "the better offer, not the cheapest".
Messages as the goal
The campaign was optimised for conversations, delivered to Messenger and Instagram Direct automatically.
Rules set before spending
After five days: under 12 EGP per conversation — keep; 12–18 — watch; over 18 — stop. No ad is judged before 20 conversations.
A budget with a ceiling
3,000 EGP over 13 days — about 230 a day split across both audiences — enough to test properly without overspending.
A weekly plain-numbers report
One line every week: how many conversations, at what cost — with a screenshot from Ads Manager.
How we work
We bring conversations — not promises
We never promise sales. We bring real conversations and report the numbers at every step.
Numbers before opinions
Every decision starts from the cost per conversation, never from a guess.
Reply speed decides
An ad that brings messages nobody answers wastes money — which is why we also build the assistant that replies.
The numbers
As reported by the owner.
In the owner's words
We worked with Automy on Meta advertising for our perfume brand. In 13 days the campaign brought in 444 conversations, and we tested two audiences side by side to find the cheapest customers — the better one cost under 6 EGP per conversation. Organized work that is measured in numbers.
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