King of Deals — 2,434 conversations at 2.46 EGP
Meta · Messenger + InstagramTwo Meta campaigns for a wholesale fashion store that sells through messages — five videos first, then the full collection — every ad measured by its cost per conversation.
Cost per conversation
Conversations by campaign
Campaign performance
| Campaign | Platform | Status | Spend (EGP) | Conversations | Cost / conv. |
|---|---|---|---|---|---|
October — 5 videos Oct 2026 · 500 EGP/day | | Ended | 2,590.08 | 1,231 | 2.10 EGP |
15 videos — the full collection Oct 30 – Nov 2, 2026 | | Ended | 3,398.67 | 1,203 | 2.83 EGP |
Source: Meta Ads Manager, lifetime figures as of Nov 5, 2026. Both campaigns are now off.
Performance framework
Conversations are the first measure, not the last: every ad carries a code so a buyer can be traced to the ad that brought them, and the decision is judged by buyers, not by messages alone.
October — five videos
- Goal & execution
- Test five product videos on one saved audience of small-business owners and boutiques in Egypt, with messages as the goal.
- Scope & impact
- 1,231 conversations.
- Unit economics
- 2,590.08 EGP spent · 2.10 EGP per conversation.
Fifteen videos — the full collection
- Goal & execution
- Scale to the whole catalogue — kids’ clothing, abayas and men’s — with one lesson from October: the product in hand and clear from the first second.
- Scope & impact
- 1,203 conversations.
- Unit economics
- 3,398.67 EGP spent · 2.83 EGP per conversation across the wider catalogue.
Both campaigns
- Scope & impact
- 2,434 conversations across two campaigns.
- Unit economics
- 5,988.75 EGP spent · 2.46 EGP per conversation on average.
- What this is
- Cost per conversation, from Ads Manager. It is not a sales figure — sales are counted by the store.
Growth engineering
Product in hand, from the first second
The October results showed it: videos where the product is held and clear win; closed sacks and floor shots lose. The 15-video campaign was built on that.
Ad sets by product line
Kids’ clothing, abayas and men’s each got their own audience copy, so each line is measured on its own.
A code on every ad
Each ad has its own code, so a buyer can be traced to the ad that brought them.
Judged by buyers, not only messages
Cost per conversation is the first measure; the decision looks at who actually bought.
Prices checked with the owner
Prices that were missing from videos were confirmed with the owner, and the ones heard in the voice-over were flagged for his review.
A daily budget with a ceiling
500 EGP a day for the October campaign — enough to test five videos without overspending.
What the numbers show
Proof from Ads Manager
Screenshot from Meta Ads Manager — both campaigns, lifetime figures, Nov 5, 2026.
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