Case study · Meta advertising · EgyptEshreen Furniture — 145 conversations in 5 days
A 5-day Meta campaign built to start real conversations with people ready to buy furniture — not to collect views — and measured by customers, not likes.
From reach to customers
Figures come straight from Meta Ads Manager — a 5-day campaign in July 2026. The customer count is the owner's estimate. Percentages show the step-by-step rate.
What the shop needed
The shop was spending on ads and getting plenty of views — but views were not turning into people asking and buying. The money went out and the result stayed invisible.
- Conversations with people who actually ask about prices and sizes
- A clear cost for every conversation and every customer
- Decisions made from real numbers — not from likes
What we did
Goal: conversations, not views
We changed the campaign objective from reach to starting a conversation — so the ad brings people who talk, not people who watch.
Tighter targeting
Targeting narrowed to the area and the interests of people who really buy furniture.
Two versions, one kept
Two different ads ran side by side, and the weaker one was stopped after the first day.
Straight to WhatsApp
Conversations were routed to WhatsApp directly — the shortest path between the ad and the sale.
Measured in customers
Success was counted in customers and cost per customer — not in likes or views.
Reported in real numbers
Every figure comes from Meta Ads Manager: spend, reach, clicks and conversations.
How we work
We bring conversations — not promises
We never promise sales. We bring real conversations and report the numbers at every step.
Numbers before opinions
Every decision starts from the cost per conversation, never from a guess.
Reply speed decides
An ad that brings messages nobody answers wastes money — which is why we also build the assistant that replies.
The numbers
Source: Meta Ads Manager, a 5-day campaign. Customers: the owner's estimate. Published with the owner's permission.
In the owner's words
We worked with Automy on Meta advertising campaigns for our furniture store. The campaign brought in 145 conversations from people interested in what we sell, and 30 of them became customers. The work was organized and followed up with real numbers.
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